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Understanding and Supporting Group Creativity
within Design

One cluster aim was to exchange and stimulate new interdisciplinary research to generate a better understanding of group creativity and creative processes in design. A further aim was to understand how group creativity could be supported by 21st century technology. Developing improved technological support for collaborative creative design is a significant research challenge. The main motivation for the cluster is the lack of cross-disciplinary fertilisation of design ideas and understanding in this area. Developing a leading and competitive edge to design means dynamic, evolving and timely use of new and existing design practices being applied to new design problems. Computing technology could be the enabling vehicle for developing both new combinations of problem solution, and innovative design solutions.  However, software developed to support creativity can actually hinder it. Yet developing technologies that create new potential for local and dispersed group creativity is crucial to the success of future design projects.

Principal Investigator
Dr Hilary Johnson
University of Bath
T: 01225 383 215
E: h.johnson@bath.ac.uk
W: www.creativityindesign.org.uk
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