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Phase 2 Projects
Project Activities
The 20 Research Projects
 
 
 
 
 
Designing services in science and technology-based enterprises

The project responds to two developments. Firstly, the growing importance of services, economically, socially and culturally, and the emerging discipline of service design, which has few direct links with management research. Secondly, efforts by university based researchers to exploit their research through setting up commercial enterprises, especially in science and technology, sometimes offering services. The project has two intertwined elements:

a) An interdisciplinary conversation about services design, in particular the design of services within science and technology based enterprises. Participants include social scientists working within a business school; service and interaction designers; entrepreneurs from science and technology based enterprises; researchers working within computing and environmental sciences; practitioners from large IT services companies; and MBA students. The task of this group is to share knowledge, skills and experience about service design; and to create a shared vocabulary.

b) Four design-led research projects taking place over three months, in which a science or technology based enterprise offering, or planning to offer services, is paired with a design company. Designers will use design approaches and design tools such as creating scenarios, modelling and paper prototyping, to help develop services, or test assumptions within existing services. The findings from these projects are the ‘data’ feeding the wider conversation.

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Principal Investigator:
Lucy Kimbell
University of Oxford
T: 01865 288 800
E:
W:http://designingforservices.
typepad.co.uk
 
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